ACTIVATIONS
THE CHALLENGE
Straight Talk Wireless needed a high-profile, multi-market touring activation that seamlessly blended country music culture, retail integration, and live entertainment. The goal was to break through retail clutter by transforming Walmart parking lots into fully produced, high-energy pop-up concert venues, requiring the agency to manage complex routing logistics and headline talent booking to drive massive consumer engagement directly at the point of sale.
THE SOLUTION
STN COLLECTIVE partnered with Wingman63 to develop and execute a comprehensive multi-platform country music tour engineered for maximum retail impact. STN COLLECTIVE handled all talent production, experiential design, and touring logistics, successfully routing headline artists across key national markets. By deploying full-scale production capabilities on-site, they successfully converted everyday retail spaces into destination-driven brand experiences, creating a high-impact environment that drove immediate foot traffic and brand loyalty for Straight Talk Wireless.
SERVICES RENDERED
VENUE SELECTION
STAFFING
VENDOR SOURCING
EVENT SAFETY
CREATIVE DESIGN
LOGISITCS
TECHNICAL PLANNING
CONTRACTING
BUDGETING
ARTISTS
VENUES/CITIES
Chicago
Minneapolis
Nashville
Bentonville
Phoenix