THE CHALLENGE

Sanford Health and Wingman63 needed a high-impact, multi-day executive brand activation in Nashville designed to deliver premium hospitality and exclusive entertainment. The goal was to seamlessly execute a rapid-fire itinerary of six distinct events across multiple high-profile venues in less than 48 hours—including a private rooftop concert by Lindsay Ell and a custom Grand Ole Opry tour. This required managing strict regional logistics, complex artist contract administration, and rigid, real-time COVID-19 health and safety compliance for a surprise performance featuring Lady A.

THE SOLUTION

STN COLLECTIVE provided comprehensive turnkey project management and site production to flawlessly execute the entire multi-day experiential footprint. Lifestyle secured and managed all hotel and vendor liaisons, deployed dedicated hospitality staffing, engineered custom event signage, and coordinated dedicated 56-passenger coach transportation for all off-site excursions. By overseeing complete production contracting, music licensing, and strict multi-layered health protocols across all performances, they successfully delivered an immersive, upscale corporate weekend that blended authentic Nashville culture with seamless event execution.  Events included a private bourbon tasting, roof top concert, custom boot fitting, singer songwriter brunch, Grand Ole Opry private tour, and a concert featuring Lady A.