DraftKings Case Study — STN Collective

DRAFTKINGS FANTASY COMPETITIONS

THE CHALLENGE

STN COLLECTIVE helpedscale DraftKings’ nationwide community footprint by transforming digital user engagement into a nationwide tour of premium, in-person experiences. Each distinct fantasy league and sports betting program possessed its own unique subculture, player demographic, and competitive drive, making a one-size-fits-all approach impossible. Furthermore, the operational demand required flawlessly executing activations across multiple major markets while maintaining strict corporate brand alignment and allowing digital users to step away from their applications into live environments.

THE SOLUTION

To overcome these hurdles, STN COLLECTIVE engineered an end-to-end experiential strategy that built custom-tailored physical environments for each specific sport vertical. They developed first-class watch experiences that integrated video, audio, programming and design that precisely matched the unique energy and vibe of each target audience. STN COLLECTIVE managed the entire operational pipeline and production elements—covering strategic venue procurement, custom venue design, integrated audiovisual production, and strict on-site brand governance. By formulating these frictionless community-building environments where players could naturally network and compete live, the execution successfully deepened user retention, amplified brand loyalty, and established a seamless, repeatable multi-market event model.