ACTIVATIONS

In 2024, LIFESTYLE partnered with #iVoted Concerts and Live Nation Urban to power a nationwide tour designed to drive voter turnout through live music. We deployed two simultaneous teams to execute 15 strategically targeted shows across 10 states and 13 cities in just seven days, including eight on Election Day. Our scope spanned national tour operations, artist coordination, multi-city logistics, and cohesive on-site experiences that connected entertainment with civic action. Leveraging analytics from Johns Hopkins University, we helped transform data insights into high-impact, market-specific executions at scale.